Thursday, July 17, 2008
Relevant sites that attract the same audiences as the advertiser is trying to attract, but are not competing with the advertiser, are potential affiliate partners as well. Even vendors or existing customers could be recruited as affiliates, if it makes sense and does not violate any laws or regulations.
Almost any website could be recruited as an affiliate publisher, although high traffic websites are more likely interested in for them low risk CPM or medium risk CPC deals rather than higher risk CPA or revenue share dealsAffiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts.
Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors, and various types of affiliates/publishers who promote the products and services of their partners.
Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, email marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques like publishing reviews of products or services offered by a partner.